Chris Boling, pursuing a desire to marry his two passions, Advertising and Flying, began the research and planning of Boling Air Media. The original concept called for the purchase of a single seat small advertising thermal airship. Over the next several years the business plan evolved and by the time the full planning was accomplished the first aircraft to be purchased was decided upon, which was a red Gefa-Flug AS105GD. This decision came after several other airships upon further inspection did not meet the stringent requirements of Boling Air Media, for a various number of reasons.

The red airship now affectionately referred to as Airship Alex started it's life flying for Pilsen Beer in Cartagena, Columbia. Upon the ending of it's contract there a deal was brokered and the purchase was initiated.